Sonntag, November 09, 2003

McDonald's Goes After the Dictionary?

LawMeme reports:
"McDonald's is upset about the appearance of 'McJob' in the Merriam-Webster's Collegiate Dictionary, where it is defined as 'low paying and dead-end work.'

In an open letter to Merriam-Webster, McDonald’s CEO Jim Cantalupo said the term is 'an inaccurate description of restaurant employment' and 'a slap in the face to the 12 million men and women' who work in the restaurant industry."

Walt Riker, a spokesman for McDonald’s, said the Oak Brook, Ill.-based fast-food giant also is concerned that "McJob" closely resembles McJOBS, the company’s training program for mentally and physically challenged people.
"McJOBS is trademarked and we’ve notified them that legally that’s an issue for us as well," Riker said.

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