Yale's Louis Vuitton® Sidewalk

Today, a group of undergraduates did this (more pictures here, here, and here) to Yale's cross-campus, the busy sidewalk in front of the main library. They painted the whole area with a bright Yale blue and white Louis Vuitton® signature print--easily the most pretentious thing I'd seen yet here at Yale. My first thought was that this was trademark dilution in advertising for some unrelated event. I expected this article to be about Vuitton's fiercely policed trademark. But it turns out this was just a tasteless advertisement, guerilla trademark enhancement if you will.

LawMeme on "guerilla marketing" and its implications ...